Resources

Author(s): Chris Sneed

Description: Customer Journey Mapping is a marketing tool that can help you gain a complete understanding of customers’ shopping patterns and Read More… preferences by charting interactions customers have with your brand across the pre-purchase, purchase, and post-purchase stages. This tool can help you identify areas for improving the customer experience and enable you to conduct precise and personalized marketing, enhancing customer communication and fostering increased customer loyalty and retention. Using the customer journey map as a framework, you can follow your customers’ footsteps as they interact with your brand. This tool can be very useful to small business owners, including farmers, directly marketing products and experiences to consumers by providing the opportunity to connect with consumers, build empathy, and foster relationships ultimately creating customer loyalty.

Program Area(s): Marketing Fundamentals, Value-Added Dairy | Topic(s): Branding

Author(s): Megan Bruch Leffew Michelle Childs

Description: Effective branding is a crucial component of an overall marketing strategy that builds both tangible and intangible value in your Read More… business. This publication introduces branding and the elements of the branding mix to help you develop or refine your farm brand. It also provides eight tips to help you
implement an effective farm brand strategy.

Program Area(s): Marketing Fundamentals, Value-Added Dairy | Topic(s): Branding

Author(s): Christopher Sneed Heejin (Jeanie) Lim

Description: This publication explores the concept of place branding. It begins by outlining the fundamental aspects of place branding, including Read More… core components of image and positioning. Following that, the publication will guide you
through a series of activities designed to help you explore and define the brand of your own location – be it a farm or any other operation. Learn how to use the power of place branding to make the most of your competitive advantage.

Program Area(s): Marketing Fundamentals, Value-Added Dairy | Topic(s): Branding

Author(s):

Program Area(s): General Business Essentials | Topic(s): Topic Overview/Introduction

Author(s): Jonathan Moss Kim Jensen

Program Area(s): Value-Added Dairy | Topic(s): Topic Overview/Introduction

Author(s): Megan Bruch Leffew Amanda Ziehl

Program Area(s): Agritourism | Topic(s): Topic Overview/Introduction

Author(s): Megan Bruch Leffew

Program Area(s): General Business Essentials | Topic(s): Topic Overview/Introduction

Author(s): Megan Bruch Leffew

Program Area(s): Agritourism | Topic(s): Topic Overview/Introduction

Author(s): Megan Bruch Leffew Hal Pepper

Topic(s): Topic Overview/Introduction

Author(s): Adam Acampora

Program Area(s): Craft Beverages | Topic(s): Topic Overview/Introduction | Event(s): Considerations for Growing and Marketing Grapes in Tennessee Workshops – January/February 2020​​​​

Author(s): Matthew Ernst Rachel Painter

Description: This fact sheet focuses on a typical startup cut flower enterprise in Tennessee and surrounding states: a smaller-scale enterprise Read More… serving a local market niche or diversifying existing farm production.

Program Area(s): Cut Flowers, Specialty Crop Profiles | Topic(s): Topic Overview/Introduction

Author(s): David Lockwood

Program Area(s): Specialty Crops – Hops | Topic(s): Topic Overview/Introduction | Event(s): 2022 Hops Summit

Author(s):

Description: Find resources available through the Southeast Dairy Business Innovation Initiatives (SDBII) program. The Southeast Dairy Business Read More… Innovation Initiatives (SDBII) program is based at The University of Tennessee Institute of Agriculture’s Animal Science Department. Key program collaborators such as the Center for Profitable Agriculture (CPA), NC State, the University of Kentucky, Kentucky Dairy Development Council (KDDC), and others, offer guidance and support to the program. SDBII’s mission is to spur growth for dairy producers and processors in the Southeast by helping them modernize and diversify through the production of value-added dairy products.

Program Area(s): Value-Added Dairy | Topic(s): Topic Overview/Introduction

Author(s): Rob Holland Megan Bruch Leffew

Program Area(s): General Business Essentials | Topic(s): Industry Studies

Author(s): David Hughes Rob Holland

Program Area(s): Craft Beverages | Topic(s): Industry Studies

Author(s): Megan Bruch Leffew Jared Bruhin

Program Area(s): General Business Essentials | Topic(s): Industry Studies

Author(s): Rob Holland Megan Bruch Leffew

Program Area(s): General Business Essentials | Topic(s): Industry Studies

Author(s): Kim Jensen Megan Bruch Leffew

Program Area(s): Value-Added Meats (Beef, Pork, Lamb, Goat) | Topic(s): Industry Studies

Author(s):

Topic(s): Industry Studies

Author(s): Megan Bruch Leffew Rob Holland

Program Area(s): Farmers Markets | Topic(s): Industry Studies