Cancellation Policy:
The entire registration fee will be charged for educational program cancellations made after the registration deadline. The entire registration fee will also be charged for any registration participant who does not attend the event. Educational programs include events such as trainings, seminars, workshops, tours, webinars and conferences.
Dair-ing To Learn Value-Added Webinar Series
Description
Educational sessions to help direct farm marketers and value-added agriculture entrepreneurs analyze, develop, and grow their enterprises. While the program especially targets value-added dairy producers, all are welcome and encouraged to participate!
Date, Time, and Location
All sessions will be held on the second Tuesday of each month via Zoom at 11:30 AM CDT / 12:30 PM EDT:
January 9, 2024 – “Optimizing Your Website for More Traffic” – Travis Key, TK Digital Marketing
February 13, 2024 – “Influencer Matchmaking” – Alaina Boyd, Center for Profitable Agriculture
March 12, 2024 – “Using Short Form Video to Grow Your Business” – Travis Key, TK Digital Marketing
April 9, 2024 – “The Basics of Branding” – Michelle Childs, University of Tennessee Department of Retail, Hospitality, and Tourism Management
May 14, 2024 – “Using a Website to Grow Your Market” – Camille Dant-Stevens, University of Kentucky Department of Agricultural Economics Extension
June 11, 2024 – “Discovering Your Waypoints: A Guide Map to Creating Your Business Plan” – Eryn Bell, UT Center of Farm Management
July 9, 2024 – “Brand Marketing 101” – Maureen Ballatori, Agency 29
August 13, 2024 – “Business Suite Basics” – Alaina Boyd, Center for Profitable Agriculture
September 10, 2024 – “NAFMDA Lessons Learned” – 2024 NAFDMA Professional Development Scholarship Recipients
October 8, 2024 – “Using Long-Form YouTube Content to Grow Your Business” – Travis Key, TK Digital Marketing
November 12, 2024 – “Using Meta Ads to Drive Sales & Acquire New Customers” – Travis Key, TK Digital Marketing
December 10, 2024 – “Canva ‘Can-Do’: Using Only Canva and a “Can-Do” Attitude for Basic Graphic Design Projects” – Alaina Boyd, Center for Profitable Agriculture
Registration
Registration is free, but pre-registration is required.
Please register here at tiny.utk.edu/dairing.
Past Recordings
View the YouTube playlist of past Dair-ing to Learn sessions here.
Questions?
Contact Alaina Boyd at 931-486-2777 ext 126 or acboyd@utk.edu.
TAEP Eligibility
Producers participating in at least five sessions per calendar year will fulfill one Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirement for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added. Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture at producer.diversification@tn.gov. To receive credit participants must either attend the live sessions or view recordings AND submit the evaluation/attendance for for all sessions attended/viewed by April 30, 2024.
Funding for this program is made possible, in part, by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. Additional information about the Southeast Dairy Business Innovation Initiative can be found at https://tiny.utk.edu/sdbii.
