Educational Events

Cancellation Policy:

The entire registration fee will be charged for educational program cancellations made after the registration deadline.  The entire registration fee will also be charged for any registration participant who does not attend the event. Educational programs include events such as trainings, seminars, workshops, tours, webinars and conferences.​ 

Dair-ing To Learn Value-Added Webinar Series

Description

Educational sessions to help direct farm marketers and value-added agriculture entrepreneurs analyze, develop, and grow their enterprises. While the program especially targets value-added dairy producers, all are welcome and encouraged to participate!

Date, Time, and Location

All sessions will be held on the second Tuesday of each month via Zoom at 11:30 AM CDT / 12:30 PM EDT:

January 9, 2024 – “Optimizing Your Website for More Traffic” – Travis Key, TK Digital Marketing

February 13, 2024 – “Influencer Matchmaking” – Alaina Boyd, Center for Profitable Agriculture

March 12, 2024 – “Using Short Form Video to Grow Your Business” – Travis Key, TK Digital Marketing

April 9, 2024 – “Discovering Your Waypoints: A Guide Map to Creating Your Business Plan” – Eryn Bell, UT Center of Farm Management

May 14, 2024 – Topic TBA – Camille Dant-Stevens, University of Kentucky Extension

June 11, 2024 – Topic and Speaker TBA

July 9, 2024 – Topic and Speaker TBA

August 13, 2024 – Topic and Speaker TBA

September 10, 2024 – “NAFMDA Lessons Learned” – 2024 NAFDMA Professional Development Scholarship Recipients

October 8, 2024 – Topic and Speaker TBA

November 12, 2024 – Topic and Speaker TBA

December 10, 2024 – Topic and Speaker TBA

Registration

Registration is free, but pre-registration is required.

Please register here at tiny.utk.edu/dairing.

Past Recordings

View the YouTube playlist of past Dair-ing to Learn sessions here.

Questions?

Contact Alaina Boyd at 931-486-2777 ext 126 or acboyd@utk.edu.

TAEP Eligibility

Producers participating in at least five sessions per calendar year will fulfill one Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirement for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added. Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture at producer.diversification@tn.gov.    

Support for the program has been made available in part through USDA Agricultural Marketing Service Dairy Business Innovation Initiatives Grant AM200100XXXXG002. Additional information about the Southeast Dairy Business Innovation Initiative can be found at https://tiny.utk.edu/sdbii.

Workshop Flyer:

Starting a Value-Added Dairy Foods Business: Tennessee, Kentucky, North Carolina

Description

Learn the basics for starting a value-added dairy foods business with state-specific modules covering regulations for TN, KY, and NC in this online course offered via Penn State University.

This online course covers principles of processing, marketing, pricing, and regulations for dairy foods, such as yogurt and cheese. Participants will also learn to use budget tools to make profitable decisions.

The Southeast Dairy Business Innovation Initiative is offering free course access on a first-come, first-served basis to dairy producers in Tennessee, Kentucky, and North Carolina. The course will be made free to eligible producers, but you must contact James Harlan at jharlan3@utk.edu in order to receive an access code. A single code is only valid for a single course registration, and does not provide credit to more than one producer.

Free course access for TN, KY, and NC producers was made possible, in part, by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. Additional information about the Southeast Dairy Business Innovation Initiative can be found at https://tiny.utk.edu/sdbii

Date, Time and Location

This online course is delivered virtually via Penn State University. It is a self-paced course featuring nine content modules.

Questions?

Contact Alaina Boyd at acboyd@utk.edu for more information.

Workshop Flyer:

Elevate Your Farm Brand: A Workshop for Direct Farm Marketers and Value-Added Agriculture Entrepreneurs

Description

In today’s ever-evolving agricultural landscape, effective branding has become an indispensable tool for value-added agriculture entrepreneurs seeking to establish and grow sustainable, value-added businesses. Recognizing this crucial need, we are proud to present a comprehensive workshop designed to empower local farmers with the knowledge and tools necessary to cultivate strong and impactful brands.

Through a tailored curriculum and individualized technical assistance, this workshop will delve deep into the fundamentals of successful branding. Participants will gain valuable insights into:

  • Developing a compelling brand narrative: We’ll guide you in crafting a unique and authentic story that resonates with your target audience, capturing the essence of your farm and its values.
  • Identifying and capturing your niche: Learn how to distinguish your brand within the competitive market, focusing on the specific elements that differentiate your products and resonate with your ideal customers.
  • Crafting a memorable brand identity: From logo design to marketing communication, we’ll equip you with the knowledge and resources to create a consistent and visually appealing brand image that reflects your farm’s character and resonates with your market.
  • Creating communication and marketing strategies: Discover various avenues for engaging your target audience through different facets in the customer journey and building lasting relationships with your customers.

This workshop offers an opportunity for a practical exploration designed to guide you in applying these principles to your own farm. Our expert facilitators will provide individualized guidance and support, helping you develop and implement a strategic branding plan that aligns with your unique goals and vision.

This intensive program welcomes value-added agriculture entrepreneurs of all experience levels, offering a valuable opportunity to elevate your brand and take your business to the next level. 

Join us, and cultivate the brand your farm deserves!

Date, Time, and Location

This free workshop will be offered from 9am to 3pm local time in three locations. Lunch will be provided. Workshops will be held from 9 AM – 3 PM local time.

Dates and location details are listed below:

Knoxville, Tennessee – March 1, 2024

Jackson, Tennessee – March 5, 2024

Murfreesboro, Tennessee – March 6, 2024

Registration

Pre-registration is required at least five business days prior to the workshop.

The deadline to register for each session is 5 business days before each workshop.

Register now at tiny.utk.edu/branding.

TAEP Requirements

The Elevate Your Farm Brand Workshop will fulfill one (of two) Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirements for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added.

Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture at producer.diversification@tn.gov.

Questions?

Contact Megan Leffew with any questions regarding these workshop sessions at 931-486-2777 or via email at mleffew@utk.edu.

Workshop Flyer: