Cancellation Policy:
The entire registration fee will be charged for educational program cancellations made after the registration deadline. The entire registration fee will also be charged for any registration participant who does not attend the event. Educational programs include events such as trainings, seminars, workshops, tours, webinars and conferences.
Dair-ing To Learn Value-Added Webinar Series
Description
Educational sessions to help direct farm marketers and value-added agriculture entrepreneurs analyze, develop, and grow their enterprises. While the program especially targets value-added dairy producers, all are welcome and encouraged to participate!
Date, Time, and Location
All sessions will be held on the second Tuesday of each month via Zoom at 11:30 AM CDT / 12:30 PM EDT:
January 14, 2025 – “Pitfalls to Avoid when Growing a Value-Added Dairy Business” – Sarah Cornelisse, Penn State University
February 11, 2025 – “Research-Based Marketing Insights for the Dairy Industry” – Dr. Alicia Rihn, UT Department of Agriculture and Resource Economics
March 11, 2025 – “Principles of Layout & Design for Social Media Content Creation” – Alaina Boyd, UT Center for Profitable Agriculture
April 8, 2025 – “Principles of Visual Branding for Consistent Digital Marketing” – Alaina Boyd, UT Center for Profitable Agriculture
May 13, 2025 – “Transition Planning” – Les Humpall, UT Center of Farm Management
June 10, 2025 – “E-Commerce Essentials” – Alaina Boyd, UT Center for Profitable Agriculture
July 8, 2025 – “MarketReady Core Training” – Dr. Tim Woods, University of Kentucky
August 12, 2025 – “Estate Planning” – Christina Bartee, Batson Nolan PLC
September 9, 2025 – “NAFMDA Lessons Learned” – 2025 NAFDMA Professional Development Scholarship Recipients
October 14, 2025 – Speaker and Topic TBA
November 11, 2025 – “Marketing for Your Health” – Camille Stevens, University of Kentucky Department of Agricultural Economics
December 9, 2025 – Speaker and Topic TBA
Registration
Registration is free, but pre-registration is required.
Please register here at tiny.utk.edu/dairing.
Past Recordings
View the YouTube playlist of past Dair-ing to Learn sessions here.
Questions?
Contact Alaina Boyd at 931-486-2777 ext 126 or acboyd@utk.edu.
TAEP Eligibility
Producers participating in at least five sessions per calendar year will fulfill one Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirement for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added. Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture at producer.diversification@tn.gov. To receive credit, participants must either attend the live sessions or view recordings AND submit the evaluation/attendance for all sessions by December 31, 2025.
Funding for this program is made possible, in part, by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. Additional information about the Southeast Dairy Business Innovation Initiative can be found at https://tiny.utk.edu/sdbii.
Workshop Flyer:
Zoonotic @ the Zoo
Description
The Center for Profitable Agriculture, Tennessee Agritourism Association, and Tennessee Department of Agriculture are hosting a unique educational opportunity to help farmers who offer guests a chance to get up close and personal with animals to understand more about zoonotic disease risk, learn strategies to reduce the opportunity for diseases to spread, and share recommendations with guests on how they can reduce risks of contracting and sharing a zoonotic disease with others.
Zoonotic @ the Zoo will feature speakers from the Tennessee Department of Agriculture, Tennessee Department of Health, and Zoo Knoxville.
Date, Time, and Location
The event will be held on April 29, 2025, at Zoo Knoxville in Knoxville, Tennessee from 11am to 3pm Eastern Time.
Registration
Pre-registration is required by April 15 and includes admission to the zoo, parking, lunch, a metal handwashing sign, and the educational sessions. Seating is limited, so interested individuals are encouraged to register soon. Participants will be able to visit the zoo to observe their practices during regular operating hours that day from 9am to 5pm.
Registration fees are $50 for adults that are Tennessee Agritourism Association members, $65 for non-members. Registrants may purchase additional zoo admission tickets (no lunch or workshop admission) for others in their group through the registration link priced at $25 for adults, $15 for youth (3 to 12) and Senior Citizens (65+), and free for children 2/under. All attendees must register in order to receive the discounted ticket rate. Parking fees are included with registration.
Registration for non-dairy producers or to register more than two representatives should be done here: https://tnagritourism.ticketspice.com/zoonotic-zoo
Registration also includes a free metal handwashing sign to display on your farm.
Dairy Producer Scholarships
Dairy producers may request scholarships for registration fees for two representatives per operation. Submit your request by 5pm Central on April 14 to tiny.utk.edu/zoo.
TAEP Educational Credit
This workshop will fulfill one Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirement for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added. Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture at producer.diversification@tn.gov.
Questions?
Questions about the event may be directed to Tonya Keller with the Tennessee Agritourism Association at tnagritourism@gmail.com.
Workshop Flyer:
