Cancellation Policy:
The entire registration fee will be charged for educational program cancellations made after the registration deadline. The entire registration fee will also be charged for any registration participant who does not attend the event. Educational programs include events such as trainings, seminars, workshops, tours, webinars and conferences.
MarketReady
Free Virtual Workshop
Space is limited. Pre-registration is required.
Dates, Times and Locations
Choose 1 of 3 core content overview sessions. (These sessions will all be the same content just offered on different dates and times.)
December 14, 2020
11am-1pm Central/12pm-2pm Eastern
This session is full.
January 11, 2021
6:30pm – 8:30pm Central/7:30pm – 9:30pm Eastern
This session is full.
January 15, 2021
11am-1pm Central/12pm-2pm Eastern
This session is full.
Those completing the core content overview sessions may then participate in a 5 part series of in-depth sessions that will focus on key business functions.
Tentative schedule/topics for in-depth sessions at 11am-12:30pm Central/12pm-1:30pm Eastern time:
January 27 – Packaging and Labeling
February 3 – Insurance, Business-to-business communication
February 10 – Quality Assurance
February 17 – Logistics
February 24 – Marketing
Topics
The MarketReady workshops will help farmers learn what it takes to market their products directly to restaurants, grocery stores and other wholesale market channels. Topics include: communication and relationship building, packaging and labeling, pricing, marketing, supply, delivery, storage, invoicing, insurance, quality assurance and proper temperature control, certifications and audits and working cooperatively. MarketReady was developed by a team led by Dr. Tim Woods at the University of Kentucky.
TAEP Eligibility
This workshop fulfills a Tennessee Agricultural Enhancement Program (TAEP) requirement in the Agritourism, Fruit and Vegetable and Value-Added Producer Diversification Sectors. The same registered producer (using the same name) must meet ALL of the following criteria: attend 1 of the 3 core content overview sessions and attend 4 of the 5 in-depth sessions in order to receive the credit for TAEP as no substitutions will be allowed. For additional information regarding educational programs for TAEP requirements, please contact Erica Alexander at the Tennessee Department of Agriculture, 615-837-5324.
Leaders
Jared Bruhin (CPA)
Tim Woods (University of Kentucky)
Megan Bruch Leffew (CPA)
These workshops are made possible, in part, through a Southern Risk Management Education Grant supported by USDA/NIFA under Award Number 2018-70027-28585. Additional support provided by the Tennessee Department of Agriculture.
Exploring Agritourism for Your Farm
Free Virtual Workshop
Space is limited. Pre-registration is required.
Dates, Times and Locations
Choose one of two workshops. Each workshop consists of four, two-hour sessions. The number of participants will be limited to allow instructors to better address participant needs and questions Register now to reserve your space. You will receive an email with a single URL to join all four sessions. Materials for the workshop will be provided via mail.
Spring 2021 Workshop
April 26 and May 3, 10, and 17, 2021
6:30pm – 8:30pm Central/7:30pm-9:30pm Eastern
August 2021 Workshop
August 3, 10, 17 and 27, 2021
11:00am – 1:00pm Central/12:00pm – 2:00pm Eastern
Topics
Farmers interested in adding value to their farm resources through agritourism are invited to join UT Extension and Tennessee Department of Agriculture specialists for a free online workshop. If you are interested in inviting the public to the farm to purchase farm products, participate in educational activities, enjoy farm fun or other agritourism opportunities, this workshop is for you. This workshop will help farmers understand what it takes to evaluate, develop and market an agritourism operation. Topics discussed will include an introduction to agritourism and industry trends, creating the customer experience, business planning, regulatory considerations, liability and insurance, and more.
TAEP Eligibility
This workshop fulfills a Tennessee Agricultural Enhancement Program (TAEP) requirement in the Agritourism, Fruit and Vegetable and Value-Added Producer Diversification Sectors. The same registered producer (using the same name) must attend all four sessions in order to receive the credit for TAEP as no substitutions will be allowed. For additional information regarding educational programs for TAEP requirements, please contact Erica Alexander at the Tennessee Department of Agriculture, 615-837-5324.
Leaders
Megan Bruch Leffew (CPA)
Amy Ladd (Lucky Ladd Farms)
Kacey Troup (TDA)
These workshops are made possible, in part, through a Southern Risk Management Education Grant supported by USDA/NIFA under Award Number 2018-70027-28585. Additional support provided by the Tennessee Department of Agriculture.
Starting a Food Manufacturing Business in Tennessee
Free Virtual Workshop
Space is limited. Pre-registration is required.
Dates, Times and Locations
Choose one of two workshops. Each workshop consists of four, two-hour sessions. The number of participants will be limited to allow instructors to better address participant needs and questions. A notebook of materials will be mailed to participants. Register now to reserve your space and receive a notebook prior to the first session in your workshop. You will receive an email with a single URL to join all four sessions.
May/June Workshop
May 18 and 25 and June 1 and 8, 2021
6:30pm – 8:30pm Central/7:30pm-9:30pm Eastern
August Workshop
August 5, 12, 19 and 26, 2021
11:00am – 1:00pm Central/12:00pm – 2:00pm Eastern
Topics
Farmers interested in adding value to their farm products by food processing are invited to join UT Extension and Tennessee Department of Agriculture specialists for a free online workshop. If you are interested in making jams, fruit butters, baked goods, pickles, salsas, chow chows, sauces, or other processed food items, this workshop is for you. This workshop will help farmers understand what it takes to evaluate, develop and market a food manufacturing business in Tennessee. Topics discussed will include business planning, food manufacturing regulations, food safety, marketing, financing, risk management, and business and sales tax. (This program does not cover food service regulations for catering, food trucks or restaurants.)
TAEP Eligibility
This workshop fulfills a Tennessee Agricultural Enhancement Program (TAEP) requirement in the Agritourism, Fruit and Vegetable and Value-Added Producer Diversification Sectors. The same registered producer (using the same name) must attend all four sessions in order to receive the credit for TAEP as no substitutions will be allowed. For additional information regarding educational programs for TAEP requirements, please contact Erica Alexander at the Tennessee Department of Agriculture, 615-837-5324.
Leaders
Megan Bruch Leffew (CPA)
Mark Morgan (UT Extension Food Science)
Mike Brown (TDA)
These workshops are made possible, in part, through a Southern Risk Management Education Grant supported by USDA/NIFA under Award Number 2018-70027-28585. Additional support provided by the Tennessee Department of Agriculture.