Cancellation Policy:
The entire registration fee will be charged for educational program cancellations made after the registration deadline. The entire registration fee will also be charged for any registration participant who does not attend the event. Educational programs include events such as trainings, seminars, workshops, tours, webinars and conferences.
Dair-ing To Learn Value-Added Webinar Series
Description
Educational sessions to help direct farm marketers and value-added agriculture entrepreneurs analyze, develop, and grow their enterprises. While the program especially targets value-added dairy producers, all are welcome and encouraged to participate!
Date, Time, and Location
All sessions will be held on the second Tuesday of each month via Zoom at 11:30 AM CDT / 12:30 PM EDT:
January 9, 2024 – “Optimizing Your Website for More Traffic” – Travis Key, TK Digital Marketing
February 13, 2024 – “Influencer Matchmaking” – Alaina Boyd, Center for Profitable Agriculture
March 12, 2024 – “Using Short Form Video to Grow Your Business” – Travis Key, TK Digital Marketing
April 9, 2024 – “The Basics of Branding” – Michelle Childs, University of Tennessee Department of Retail, Hospitality, and Tourism Management
May 14, 2024 – “Using a Website to Grow Your Market” – Camille Dant-Stevens, University of Kentucky Department of Agricultural Economics Extension
June 11, 2024 – “Discovering Your Waypoints: A Guide Map to Creating Your Business Plan” – Eryn Bell, UT Center of Farm Management
July 9, 2024 – “Brand Marketing 101” – Maureen Ballatori, Agency 29
August 13, 2024 – “Business Suite Basics” – Alaina Boyd, Center for Profitable Agriculture
September 10, 2024 – “NAFMDA Lessons Learned” – 2024 NAFDMA Professional Development Scholarship Recipients
October 8, 2024 – “Using Long-Form YouTube Content to Grow Your Business” – Travis Key, TK Digital Marketing
November 12, 2024 – “Using Meta Ads to Drive Sales & Acquire New Customers” – Travis Key, TK Digital Marketing
December 10, 2024 – “Canva ‘Can-Do’: Using Only Canva and a “Can-Do” Attitude for Basic Graphic Design Projects” – Alaina Boyd, Center for Profitable Agriculture
Registration
Registration is free, but pre-registration is required.
Please register here at tiny.utk.edu/dairing.
Past Recordings
View the YouTube playlist of past Dair-ing to Learn sessions here.
Questions?
Contact Alaina Boyd at 931-486-2777 ext 126 or acboyd@utk.edu.
TAEP Eligibility
Producers participating in at least five sessions per calendar year will fulfill one Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirement for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added. Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture at producer.diversification@tn.gov. To receive credit participants must either attend the live sessions or view recordings AND submit the evaluation/attendance for for all sessions attended/viewed by April 30, 2024.
Support for the program has been made available in part through USDA Agricultural Marketing Service Dairy Business Innovation Initiatives Grant AM200100XXXXG002. Additional information about the Southeast Dairy Business Innovation Initiative can be found at https://tiny.utk.edu/sdbii.
Workshop Flyer:
2025 NAFDMA Value-Added Dairy Professional Development Scholarship
Description
Through USDA Dairy Business Innovation Initiative resources, UT Extension is pleased to provide opportunities to value-added dairy producers or key personnel in the Southeast region (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Puerto Rico, South Carolina, Tennessee, Virginia, and West Virginia) to participate in a premier professional development opportunity.
Scholarship recipients will be reimbursed up to $2,500 to help defray registration and eligible travel expenses to attend the 2025 NAFDMA Agritourism Convention and Expo in Lexington, Kentucky to be held February 6 -10, 2025. The conference and expo provide opportunities for producers to improve direct farm marketing operations through educational sessions, farm tours, and networking events.
Date, Time, and Location
The 2025 NAFDMA Convention & Expo is scheduled for February 6 – 10, 2025 in Lexington, Kentucky.
Scholarship recipients will receive further details regarding location and timing for travel at a later date.
Scholarship Eligibility
The NAFDMA Value-Added Dairy Professional Development Scholarship is available to current owners, managers, or key personnel of the following operation types located in the Southeast U.S. region:
1. Existing value-added dairy (cattle, sheep or goat) operations producing and marketing value-added dairy products such as fluid milk, butter, cheese, ice cream, yogurt, soaps, lotions, other cosmetics, etc. If products for human consumption are being produced, the operation must be a licensed dairy product manufacturer.
2. Operations working toward becoming a licensed dairy product manufacturer within the next 12 months.
View full scholarship eligibility guidelines at tiny.utk.edu/NAFDMADairy25.
Online Application
Please complete a scholarship application online at tiny.utk.edu/scholarship.
YouTube Session
For more information on NAFDMA and the scholarship opportunity, view the September 2024 NAFDMA Lessons Learned session from the Dair-ing to Learn webinar series here.
Questions?
Contact Troy Dugger pdugger2@utk.edu for additional information about the scholarship opportunity and eligibility requirements.
Workshop Flyer:
