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Resources Filters

Topic Overview/Introduction

Tennessee Winery Industry Overview

Author(s): Adam Acampora

Material(s):
Presentation PDF |

Program Area(s): Craft Beverages | Topic(s): Topic Overview/Introduction | Event(s): Considerations for Growing and Marketing Grapes in Tennessee Workshops – January/February 2020​​​​

Industry Studies

Analysis of Tennessee Wine and Grape Industry Trends, 2020

Author(s): David Hughes Rob Holland

Material(s):
W |

Program Area(s): Craft Beverages | Topic(s): Industry Studies

Industry Studies

​Growth Prospects for the Tennessee Wine Industry: Major Findings, Challenges and Opportunities and Recommendations

Author(s):

Material(s):
CPA Info Sheet |

Program Area(s): Craft Beverages | Topic(s): Industry Studies

Industry Studies

​Overview and Considerations of the Craft Beer Market: Focus on Producing and Marketing Hops in Tennessee​

Author(s): David Hughes Rob Holland

Material(s):
CPA Info Sheet |

Program Area(s): Craft Beverages | Topic(s): Industry Studies

Industry Studies

Tennessee’s Wine Industry: Consumer Perceptions, Quality Assurance Programs, and Marketing Strategies

Author(s): Kim Jensen

Description: The Tennessee Wine and Grape Board and Tennessee Department of Agriculture commissioned a research study
addressing consumer Read More… perceptions and value of Tennessee wines and how those perceptions vary between Tennessee
residents and non-residents. The study also addressed consumer perceptions of wine quality assurance programs
(QAPs) and local labeling related to Tennessee wines. Together, these objectives provide information about how
consumers perceive Tennessee wines, local wines and QAPs, which can be leveraged when making future business
and marketing strategies.

Material(s):
W |

Program Area(s): Craft Beverages | Topic(s): Industry Studies

Industry Studies

Tennessee Hard Apple Cider and Tennessee Distillery Industry

Author(s): David Hughes

Material(s):
Presentation PDF |

Program Area(s): Craft Beverages | Topic(s): Industry Studies | Event(s): 2023 Farm and Ferment

Business Planning

Wineries of Tennessee: A Quick Start Guide for Budding Tennessee Wineries

Author(s):

Description: The purpose of this guide is to help you through the startup of your winery in Tennessee with tips and tricks, best practices, and Read More… proven procedure. To navigate this exciting undertaking, this document paves the way so that you might avoid possible roadblocks.

Material(s):
Other PDF |

Program Area(s): Craft Beverages | Topic(s): Business Planning

Budgeting/Costs

Tennessee Grape Production Budgeting

Author(s): Les Humpal

Material(s):
Presentation PDF |

Program Area(s): Craft Beverages | Topic(s): Budgeting/Costs | Event(s): Considerations for Growing and Marketing Grapes in Tennessee Workshops – January/February 2020​​​​

Regulations – General Business

​Allowable Units of Retail Sales for Fruits and Vegetables

Author(s): Amy Ladd

Material(s):
CPA Info Sheet |

Program Area(s): Craft Beverages, Farmers Markets | Topic(s): Regulations – General Business

Marketing – General

Grape Marketing Considerations

Author(s): Jared Bruhin

Material(s):
Presentation PDF |

Program Area(s): Craft Beverages | Topic(s): Marketing – General | Event(s): Considerations for Growing and Marketing Grapes in Tennessee Workshops – January/February 2020​​​​

Marketing – General

TDEC Tennessee Sustainable Spirits Program

Author(s):

Material(s):
Presentation PDF |

Program Area(s): Craft Beverages | Topic(s): Marketing – General

Marketing – General

Sourcing Local Ingredients for Spirits Production

Author(s):

Material(s):
Webinar Recording |

Program Area(s): Craft Beverages | Topic(s): Marketing – General

Marketing – Promotion

​Billboards as Marketing Tools for Wineries

Author(s): Megan Bruch Leffew Tammy Algood

Material(s):
CPA Info Sheet |

Program Area(s): Agritourism, Craft Beverages | Topic(s): Marketing – Promotion

Market Channels/Place

Pick Your Own: A Farmers Guide to a Pick-Your-Own Operation

Author(s): Megan Bruch Leffew Matthew Ernst

Material(s):
PB |

Program Area(s): Agritourism, Craft Beverages, Marketing Fundamentals | Topic(s): Market Channels/Place

Risk Assessment/Management

Risk Management Considerations – Barley, Rye, Wheat, and Specialty Corn

Author(s): Aaron Smith

Material(s):
Presentation PDF |

Program Area(s): Craft Beverages | Topic(s): Risk Assessment/Management | Event(s): 2023 Farm and Ferment

Other

Risk Management Considerations for Fruits:Fruit Production for Beverages

Author(s): David Lockwood

Material(s):
Presentation PDF |

Program Area(s): Craft Beverages | Topic(s): Other | Event(s): 2023 Farm and Ferment

Program Evaluation

2020 Growing and Marketing Wine Grapes in Tennessee Workshops Evaluation Summary​

Author(s): Jared Bruhin

Material(s):
CPA Info Sheet |

Program Area(s): Craft Beverages | Topic(s): Program Evaluation

Other

​Summary of Tennessee Craft Breweries Survey with Focus on Hops​

Author(s): David Hughes Rob Holland

Material(s):
CPA Info Sheet |

Program Area(s): Craft Beverages

Other

Tennessee Department of Agriculture Resources: Opportunities for Growing Grapes and Winemaking

Author(s): Kyle Hensley

Material(s):
Presentation PDF |

Program Area(s): Craft Beverages Event(s): Considerations for Growing and Marketing Grapes in Tennessee Workshops – January/February 2020​​​​