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Branding

Journey Mapping: An Effective Tool for Understanding Customer Experiences with Your Brand

Author(s): Chris Sneed

Description: Customer Journey Mapping is a marketing tool that can help you gain a complete understanding of customers’ shopping patterns and Read More… preferences by charting interactions customers have with your brand across the pre-purchase, purchase, and post-purchase stages. This tool can help you identify areas for improving the customer experience and enable you to conduct precise and personalized marketing, enhancing customer communication and fostering increased customer loyalty and retention. Using the customer journey map as a framework, you can follow your customers’ footsteps as they interact with your brand. This tool can be very useful to small business owners, including farmers, directly marketing products and experiences to consumers by providing the opportunity to connect with consumers, build empathy, and foster relationships ultimately creating customer loyalty.

Material(s):
PB |

Program Area(s): Marketing Fundamentals, Value-Added Dairy | Topic(s): Branding

Branding

Branding Essentials for Value-Added Agriculture Enterprises

Author(s): Megan Bruch Leffew Michelle Childs

Description: Effective branding is a crucial component of an overall marketing strategy that builds both tangible and intangible value in your Read More… business. This publication introduces branding and the elements of the branding mix to help you develop or refine your farm brand. It also provides eight tips to help you
implement an effective farm brand strategy.

Material(s):
PB |

Program Area(s): Marketing Fundamentals, Value-Added Dairy | Topic(s): Branding

Branding

There’s No Place Like Home: Applying Place Branding Principles to Your Farm

Author(s): Christopher Sneed Heejin (Jeanie) Lim

Description: This publication explores the concept of place branding. It begins by outlining the fundamental aspects of place branding, including Read More… core components of image and positioning. Following that, the publication will guide you
through a series of activities designed to help you explore and define the brand of your own location – be it a farm or any other operation. Learn how to use the power of place branding to make the most of your competitive advantage.

Material(s):
PB |

Program Area(s): Marketing Fundamentals, Value-Added Dairy | Topic(s): Branding

Topic Overview/Introduction

The Tennessee Dairy Industry and Its Value-Added Opportunities

Author(s): Jonathan Moss Kim Jensen

Material(s):
W |

Program Area(s): Value-Added Dairy | Topic(s): Topic Overview/Introduction

Topic Overview/Introduction

Southeast Dairy Business Innovation Initiatives (DBII) Program

Author(s):

Description: Find resources available through the Southeast Dairy Business Innovation Initiatives (SDBII) program. The Southeast Dairy Business Read More… Innovation Initiatives (SDBII) program is based at The University of Tennessee Institute of Agriculture’s Animal Science Department. Key program collaborators such as the Center for Profitable Agriculture (CPA), NC State, the University of Kentucky, Kentucky Dairy Development Council (KDDC), and others, offer guidance and support to the program. SDBII’s mission is to spur growth for dairy producers and processors in the Southeast by helping them modernize and diversify through the production of value-added dairy products.

Material(s):
Website Link |

Program Area(s): Value-Added Dairy | Topic(s): Topic Overview/Introduction

Industry Studies

Regional Milk Supply for a Possible Tennessee Milk Plant

Author(s): David Hughes Andrew Griffith

Material(s):
PB |

Program Area(s): Value-Added Dairy | Topic(s): Industry Studies

Industry Studies

Taking a Look at Value-Added Dairy Opportunities

Author(s): Rob Holland Hal Pepper

Material(s):
Presentation PDF |

Program Area(s): Value-Added Dairy | Topic(s): Industry Studies

Industry Studies

Feasibility of On-farm Milk Processing, Packaging, and Marketing for Tennessee Dairy Farmers

Author(s): Jonathan Moss

Material(s):
Presentation PDF |

Program Area(s): Value-Added Dairy | Topic(s): Industry Studies

Business Planning

​Additional Resources for Master Dairy Producer Meeting Participants​

Author(s): Megan Bruch Leffew Hal Pepper

Material(s):
CPA Info Sheet |

Program Area(s): Value-Added Dairy | Topic(s): Business Planning

Business Planning

A Review of Small-Scale Dairy Processing Equipment

Author(s): Mark Morgan Rob Holland

Material(s):
CPA Info Sheet |

Program Area(s): Value-Added Dairy | Topic(s): Business Planning

Business Planning

Questions to Answer Before You Begin a Goat Dairy​

Author(s):

Material(s):
Presentation PDF |

Program Area(s): Value-Added Dairy | Topic(s): Business Planning | Event(s): Taking a Closer Look at Value-Added Dairy Opportunities Workshop

Business Planning

Assessing Financial Strengths and Weaknesses

Author(s): John Campbell

Material(s):
Presentation PDF |

Program Area(s): Value-Added Dairy | Topic(s): Business Planning

Business Planning

Dair-ing to Learn – TDA Grant Programs Overview

Author(s):

Material(s):
Video |

Program Area(s): General Business Essentials, Value-Added Dairy | Topic(s): Business Planning

Business Management

History of Milk Marketing Orders and Current Implications to Dairy Producers and Industry

Author(s): Andrew Griffith

Material(s):
PB |

Program Area(s): Value-Added Dairy | Topic(s): Business Management

Budgeting/Costs

On-Farm Milk Processing Costs

Author(s): Hal Pepper

Material(s):
Presentation PDF |

Program Area(s): Value-Added Dairy | Topic(s): Budgeting/Costs | Event(s): Taking a Closer Look at Value-Added Dairy Opportunities Workshop

Budgeting/Costs

Dairy Processing Plant and Equipment Considerations

Author(s): Eric Goan

Material(s):
Presentation PDF |

Program Area(s): Value-Added Dairy | Topic(s): Budgeting/Costs

Budgeting/Costs

Know Your Cost of Production

Author(s): David Bilderback

Material(s):
Presentation PDF |

Program Area(s): Value-Added Dairy | Topic(s): Budgeting/Costs

Budgeting/Costs

Calculations of Milk Production Costs for CWT

Author(s): David Bilderback

Material(s):
Other PDF |

Program Area(s): Value-Added Dairy | Topic(s): Budgeting/Costs

Budgeting/Costs

“Example” of Calculations of Milk Production Costs for CWT

Author(s): David Bilderback

Material(s):
Other PDF |

Program Area(s): Value-Added Dairy | Topic(s): Budgeting/Costs

Regulations – Dairy

A Preliminary Review of Dairy Licensing,Inspection and Regulatory Oversight in Tennessee

Author(s): Rob Holland Faith Critzer

Material(s):
PB |

Program Area(s): Value-Added Dairy | Topic(s): Regulations – Dairy

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