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Branding
Journey Mapping: An Effective Tool for Understanding Customer Experiences with Your Brand
Description: Customer Journey Mapping is a marketing tool that can help you gain a complete understanding of customers’ shopping patterns and Read More… preferences by charting interactions customers have with your brand across the pre-purchase, purchase, and post-purchase stages. This tool can help you identify areas for improving the customer experience and enable you to conduct precise and personalized marketing, enhancing customer communication and fostering increased customer loyalty and retention. Using the customer journey map as a framework, you can follow your customers’ footsteps as they interact with your brand. This tool can be very useful to small business owners, including farmers, directly marketing products and experiences to consumers by providing the opportunity to connect with consumers, build empathy, and foster relationships ultimately creating customer loyalty.
Description: Effective branding is a crucial component of an overall marketing strategy that builds both tangible and intangible value in your Read More… business. This publication introduces branding and the elements of the branding mix to help you develop or refine your farm brand. It also provides eight tips to help you
implement an effective farm brand strategy.
Description: This publication explores the concept of place branding. It begins by outlining the fundamental aspects of place branding, including Read More… core components of image and positioning. Following that, the publication will guide you
through a series of activities designed to help you explore and define the brand of your own location – be it a farm or any other operation. Learn how to use the power of place branding to make the most of your competitive advantage.
Description: To many of us, analyzing the results of the USDA Census of Agriculture is intriguing and provides valuable insight to the ever-changing Read More… industry of agriculture. With a particular focus on value-added activities and a select number of specialty crops, the data and summary assembled here provide brief insight to changes in Tennessee agriculture from 2017 to 2022. It also provides some highlights of the top individual counties in selected categories.
Description: This document summarizes various data from the 2022 USDA Census of Agriculture and shows Tennessee’s national ranking in selected Read More… enterprises/categories. While it does not include every enterprise/category reported in the Census, most livestock and crop enterprises/categories are included. A
Description: This publication provides guidance to producers interested in obtaining UPCs by answering some frequently asked
questions including:
• Read More… What is a UPC?
• How can a producer acquire UPCs?
• What are the risks of purchasing from sources other than GS1?
• How many UPCs are needed?
• How much do UPC licenses cost?
• How does a producer purchase UPC licenses from GS1?
Program Area(s): Marketing Fundamentals | Topic(s): Market Analysis
Market Analysis
Rural Business Development: Behaviors of Today’s New and Adjusted Consumer
Author(s):
Description: Videos in three modules are created to help you to understand shifted consumer behavior in the post-pandemic era, key elements of Read More… crisis and contingency planning, and leadership agility and resilience.