Cancellation Policy:
The entire registration fee will be charged for educational program cancellations made after the registration deadline. The entire registration fee will also be charged for any registration participant who does not attend the event. Educational programs include events such as trainings, seminars, workshops, tours, webinars and conferences.
Dair-ing To Learn Value-Added Webinar Series
Description
Educational sessions to help direct farm marketers and value-added agriculture entrepreneurs analyze, develop, and grow their enterprises. While the program especially targets value-added dairy producers, all are welcome and encouraged to participate!
Date, Time, and Location
All sessions will be held on the second Tuesday of each month via Zoom at 11:30 AM CDT / 12:30 PM EDT:
January 14, 2025 – “Pitfalls to Avoid when Growing a Value-Added Dairy Business” – Sarah Cornelisse, Penn State University
February 11, 2025 – “Research-Based Marketing Insights for the Dairy Industry” – Dr. Alicia Rihn, UT Department of Agriculture and Resource Economics
March 11, 2025 – “Principles of Layout & Design for Social Media Content Creation” – Alaina Boyd, UT Center for Profitable Agriculture
April 8, 2025 – “Principles of Visual Branding for Consistent Digital Marketing” – Alaina Boyd, UT Center for Profitable Agriculture
May 13, 2025 – “Transition Planning” – Les Humpall, UT Center of Farm Management
June 10, 2025 – Speaker and Topic TBA
July 8, 2025 – “MarketReady Core Training” – Dr. Tim Woods, University of Kentucky
August 12, 2025 – “Estate Planning” – Christina Bartee, Batson Nolan PLC
September 9, 2025 – “NAFMDA Lessons Learned” – 2025 NAFDMA Professional Development Scholarship Recipients
October 14, 2025 – Speaker and Topic TBA
November 11, 2025 – “Marketing for Your Health” – Camille Stevens, University of Kentucky Department of Agricultural Economics
December 9, 2025 – Speaker and Topic TBA
Registration
Registration is free, but pre-registration is required.
Please register here at tiny.utk.edu/dairing.
Past Recordings
View the YouTube playlist of past Dair-ing to Learn sessions here.
Questions?
Contact Alaina Boyd at 931-486-2777 ext 126 or acboyd@utk.edu.
TAEP Eligibility
Producers participating in at least five sessions per calendar year will fulfill one Tennessee Agricultural Enhancement Program (TAEP) Producer Diversification educational requirement for the following Producer Diversification sectors: Agritourism, Fruits and Vegetables, and Value-Added. Questions about TAEP should be directed to the TAEP Producer Diversification Coordinator at the Tennessee Department of Agriculture at producer.diversification@tn.gov. To receive credit, participants must either attend the live sessions or view recordings AND submit the evaluation/attendance for all sessions by December 31, 2025.
Funding for this program is made possible, in part, by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. Additional information about the Southeast Dairy Business Innovation Initiative can be found at https://tiny.utk.edu/sdbii.
